Is Your Marketing Content Worth Receiving?
The marketing content we used to create compared with what we are building now is vastly different. Yesterday’s marketing content was about communicating, today it’s about building things that are useful.
Recent Posts
Why Marketers Should Ignore Neuromarketing
I attended a panel on Neuromarketing at SxSW this year. I assumed that only folks doing TV ads for the large companies would be interested in this stuff but at SxSW I heard marketers at smaller companies talking about it which frankly, scared me. I believe that marketers should ignore Neuromarketing (at least for now).
Product Marketing vs. Brand Marketing
Most early-stage startups don’t do brand marketing simply because they don’t yet have an established brand in the marketplace. The natural place for them to start is with product marketing. As a company becomes more well-known and expands to multiple offerings, they gradually add brand marketing to the mix.
Startup Marketing Podcast
In a converstion with the Product Management Pulse, I talk about the 3 stages of a startup and how marketing works across those stages and how is social media changing startup marketing and the opportunities and challenges that come with that.
6 Steps to Better Content Marketing
Content marketing is becoming the cornerstone of a modern marketing plan. Here are some tips on how to do better content marketing (plus links to some great content marketing resources).
Startup Launches RIP
Robert Scoble had a post a couple of weeks ago where he critiques the DEMO conference. I agree with a lot of what he has to say in this post but I fundamentally disagree with the idea of a “launch” being a single point in time event, particularly one where the “launch day” signifies the day the product is first released into market.
Startup Marketing 101
I was really excited to be invited to speak about startup marketing at DemoCamp Toronto. My topic was Startup Marketing 101. I covered the three phases of marketing for a startup within the context of a lean startup doing customer development. This post is a summary of my talk and the slides.
5 Reasons to Stop Exhibiting at Trade Shows
I hate trade shows as a marketing tactic. Add up the cost of booth space, shipping, and travel, and the number of good leads you need to get to show any kind of ROI is too large to justify doing most shows. And don’t even get me started on how hard it is to be heard above the noise of dozens of other companies battling for the scarce hung-over attention of attendees that are only walking the show floor because they heard there might be free food or booze around somewhere. Here are 5 reasons to shop exhibiting at trade shows.
DemoCamp Toronto: Input Please
Next Monday is DemoCamp Toronto which is the must-attend monthly gathering of designers, developers, and entrepreneurs in Toronto’s tech startup scene. I’ve been asked to give a talk and I’d like your input.
Presentation Skills: Lessons Learned from SXSW
I was at South by Southwest Interactive the past few days and got to watch a lot of people present. Some like Clay Shirky and Gary Vaynerchuk were seasoned presenters, others were folks presenting as part of a panel or interactive “core conversation” that had less experience presenting in front of large groups. Here’s a bit of what I took away about how to give a better presentation.
