The cliche of creating marketing messages for a fictitious clueless non-technical person isn’t just annoying, it’s dumb.
A launch is a multi-stage event. This is a framework for startup marketers that shows different tactics that can be executed at each stage.
Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.
You’re 4 times more likely to close business with an existing customer than a new prospect. Here are 7 ideas for marketers looking to retain customers and drive more sales.
Your product is getting great traction with your friends. Now what?