Back from a Break

About 8 months ago I started a new gig that’s taken up all of my time and attention from a professional standpoint. The company is not a startup but the project does involve launching a set of new products into a space that is new for the company which is why I was brought on board. The organization is also new and from a process and procedures standpoint, so even though the company has been around for while, there is a lot of operational trailblazing going on as well. My time has been taken up with 4 major activities: Building out a team of senior level B2B marketing professionals that crosses channel marketing, solutions marketing, marketing communications, analyst relations, competitive intelligence and services marketing. Working on messaging and positioning Providing an expert point of view to the broader population of marketing folks at the company who haven’t marketed to enterprises and/or CIO’s previously Working on a content marketing strategy and plan I’ve been sitting on a handful of posts wondering if I should change the focus of this blog and in the end I decided not to. I am going to focus on topics I think are relevant to startup marketers, with maybe the occasional big company B2B post thrown in just for laughs. So many of the principles of prepping a marketing and launching a product are the same across big and small companies, I think there is still a lot for me to say (and frankly, I can’t predict what I’ll be working on a year from now). I am also a bit overwhelmed by the amount...

Startup Launch Marketing

A launch is a multi-stage event. This is a framework for startup marketers that shows different tactics that can be executed at each stage.

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