Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?
Some people think there aren’t any politics inside a startup. Not true. Startups and big companies both have politics, they are just very types of politics.
Long sales cycles, purchasing teams, politics – selling to enterprises is nothing like selling to consumers. Here are 9 big differences every product marketer should know.
Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.
You wouldn’t expect a bunch of research folks could teach you much about selling. You would be dead wrong.