I attended the Rogers On Demand Online preview event last night and it got me thinking about beta programs and marketing.
The Association of International Product Marketing and Management (AIPMM) held their educational conference this week and hosted a “Battle of the Product Management Bloggers” contest which I was happy to be asked to take part in. At short notice my travel plans changed and when I let them know I couldn’t make it, they invited [...]
A podcast with April Dunford and Trafcon News covering social media and Product Management.
Hugh MacLeod describes “social objects” as things that get people talking. B2C marketers have been doing this forever but B2B marketers need to catch up.
Product marketers need to develop a content plan that includes the creation of web content, blog posts, presentations, links, screencasts, custom collateral, white papers and eBooks.
Software companies worry about piracy. They worry about people who use their products in ways that are against the terms of service. It makes sense to guard against that. But those measures should never be at the expense of the experience of your best customers.
I’m donating the prize I won in the AIPMM Blogger Battle to The Wikimedia Foundation, the non-profit organization that supports Wikipedia.
My mother always said I had a face for radio and lately I’m doing a lot of podcasts. Here’s a conversation I had with Tom Grant a Sr. Analyst with Forrester Research and the creator of the excellent Heretech podcast. He calls me a lot of names at the beginning like “ebullient” and “irrepressible” but [...]
Foursquare is a location-based social networking application that’s been described “Twitter for locations.” It lets users subscribe to each other and the information shared is about where you are rather than what you are doing. It’s been rolling out on a city by city basis over the past few months. I finally got a chance to try it and I think there are some interesting things that marketers can learn from foursquare.
Steve Ballmer states that he wants Microsoft to “Invent everything that’s interesting on the planet.” Is that really a strategy that can work, even for a company the size of Microsoft?