A recurring theme of my conversations with folks in the past week has to do with Beta products and what the goal of beta testing is really about, particularly when you are talking about bringing a new product to market. My point of view on this is that beta testing is as much a marketing [...]
Just because you aren’t ready to talk about your product or service, doesn’t mean that you can’t start engaging with your market. Pre-launch is the perfect time to spread the word about your point of view on the market you intend to serve.
Software companies worry about piracy. They worry about people who use their products in ways that are against the terms of service. It makes sense to guard against that. But those measures should never be at the expense of the experience of your best customers.
I’m donating the prize I won in the AIPMM Blogger Battle to The Wikimedia Foundation, the non-profit organization that supports Wikipedia.
My mother always said I had a face for radio and lately I’m doing a lot of podcasts. Here’s a conversation I had with Tom Grant a Sr. Analyst with Forrester Research and the creator of the excellent Heretech podcast. He calls me a lot of names at the beginning like “ebullient” and “irrepressible” but [...]
Buzzwords are a shortcut to explaining the real value of a product. No wonder we like to use them. Unfortunately there are no shortcuts to building great value propositions.
Gaining early market traction as a lot to do with getting the right products for your market but it’s also important to define who the early adopting customers are in that market. The way you construct your value propositions, your call to action, how you attract early customers and possibly the look and feel of your early product will be influenced by what you define those early segments to be.
Android is often thought of as a Google brand – it isn’t – and there are interesting signs that it will become very distinct from the Google brand in the future.
I attended the Rogers On Demand Online preview event last night and it got me thinking about beta programs and marketing.
The Association of International Product Marketing and Management (AIPMM) held their educational conference this week and hosted a “Battle of the Product Management Bloggers” contest which I was happy to be asked to take part in. At short notice my travel plans changed and when I let them know I couldn’t make it, they invited [...]