Should A Startup Hire a PR Agency?

Should a startup hire a PR Agency? A lot of people think they shouldn’t and I used to be one of them. I’ve since learned a bit about when you should hire an agency, how to get the most out of the relationship.

Competitive Intelligence Startup Style

Startups often spend way too much time worrying about the minute details of features and functions that their competitors deliver. In my opinion the only way that startups should look at their competition is through the eyes of their customers and feature/function checklists don’t matter.

6 Secrets to Better Marketing Messages for Startups

Good startup marketing starts with good messaging. You can have the greatest product in the world but if you can’t clearly communicate the value you deliver to your customers, nobody will ever be able to figure that out. Here are 6 ways to build better messages.

Discovering What Customers Really Want

For startups, separating what is really important for your product vs. the stuff that is just nice to have is critical. In this post Tim Johnson talks about his favorite question to ask customers: “So What?”

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