3 Startup Branding Mistakes

Startups sometimes worry they should spend more time thinking about building a brand. I believe that if you focus on building products that people love and providing services that keeps them happy, the brand will take care of itself.

Value not Features – 2 Stories from the Trenches

Product Marketing and Product Management are disciplines where the theory is easily understood but practical execution is really hard. I asked Tim Johnson to share a couple of his favorite “from the trenches” stories to illustrate how shifting the focus from “product features” to “value to the customer” can make a huge difference.

Startup Messaging

I gave a talk at DemoCamp Guelph on Messaging for Startups where I outlined the three key questions your messaging needs to answer for prospects – What the heck is it?, Is it for me? and Why buy it from you?

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