I’ve gathered 4 of the leading experts on Content Marketing together to speak at SXSW: Jay Baer, Valeria Maltoni, David Meerman Scott and Joe Pulizzi. Please vote for this panel!
Startups sometimes worry they should spend more time thinking about building a brand. I believe that if you focus on building products that people love and providing services that keeps them happy, the brand will take care of itself.
Here’s a clip of me talking about my Blackberry on CBC’s The National. I talk about why I’m not using the iPhone and get to say the word “fart” on Canadian national TV.
Product Marketing and Product Management are disciplines where the theory is easily understood but practical execution is really hard. I asked Tim Johnson to share a couple of his favorite “from the trenches” stories to illustrate how shifting the focus from “product features” to “value to the customer” can make a huge difference.
Establishing a marketing foundation involves understanding your customers, identifying major themes, interviewing subject matter experts, and developing a content plan.
I gave a talk at DemoCamp Guelph on Messaging for Startups where I outlined the three key questions your messaging needs to answer for prospects – What the heck is it?, Is it for me? and Why buy it from you?