Startup Marketing in New Vs. Established Markets

For startups, it’s important to take into account the differences between new and established markets. The differences will mean you are using different marketing tactics, you will execute those tactics in different ways and the content you produce to support those tactics will be different.

Positioning for Advantage

Great positioning can mean the difference between success and failure for a startup. This presentation outlines how to position your startup, the symptoms of weak positioning and examples of startups that went from weak to strong positions.

A Startup Marketing Framework (version 3)

Years ago when I was consulting for startups, I created something I called “A Startup Marketing Framework“. I used it mainly as a tool to describe the kinds of things that I could help folks with. Startups found it useful and it is still a popular piece of...
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