Infographics – The Lindsay Lohan of Content?
Somewhere along the way Infographics have become the web version of shouting “Hey look a rainbow!!” and we look, even though we know most of the time it’s a trick and there isn’t a rainbow there at all.
Recent Posts
Lousy Marketing Messages: 5 Causes and Solutions
There are so many examples of bad marketing messages out there yet some companies seem to effortlessly create great one. Why is that?
Hiring Marketers for Cultural Fit
Culture fit is a big deal when you are hiring, particularly at a startup. Marketers are also notoriously hard to interview. Here are my tips for getting a feel for fit in an interview.
Back from a Break
About 8 months ago I started a new gig that’s taken up all of my time and attention from a professional standpoint. The company is not a startup but the project does involve launching a set of new products into a space that is new for the company which is why I was brought on [...]
Do Not Build Startup Messages for Your Grandmother
The cliche of creating marketing messages for a fictitious clueless non-technical person isn’t just annoying, it’s dumb.
Startup Launch Marketing
A launch is a multi-stage event. This is a framework for startup marketers that shows different tactics that can be executed at each stage.
Why You Can’t Market like Apple (or Why Marketing is Hard)
Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.
Customer Retention: 7 Ideas for Marketers
You’re 4 times more likely to close business with an existing customer than a new prospect. Here are 7 ideas for marketers looking to retain customers and drive more sales.
“My Friends” is not a Market Segment
Your product is getting great traction with your friends. Now what?
Your Puny Marketing Budget is a Weapon
Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?
