Should connecting emotionally with your customers be your marketing’s top priority? Not on planet startup it isn’t.
I have an engineering background, I love metrics, I believe in experiments and I’m not afraid to get my hands dirty on the product side. Does that make me a Growth Hacker? Not so fast you B2B marketer you.
I participated in a startup accelerator mentor day yesterday. Here’s my advice from a mentor’s perspective on how startups can make the most of a day like that.
Crafting great value propositions is a critical marketing job but creating them isn’t easy. This template helps capture the necessary inputs and assumptions.
Marketing experts have many different answers to this question but how do you know which answer is right for your startup?
I have a new role as an Entrepreneur in Residence at Communitech, one of North America’s largest and most exciting Innovation Hubs and Accelerator.
I’m an advisor to a startup in Toronto called HackerYou that provides hands-on project based learning for folks in the startup community. They asked me if I wanted to run a Startup Marketing workshop and I happily jumped at the opportunity. It’s happening in Toronto on Saturday and there are still spots available. The cost [...]
Great marketing is based on a solid understanding of target customers. Here I’ve shared a customer worksheet that I’ve used in the past to help me track what is known and not known about my target buyers that I use as a foundation for building a marketing plan.
Data on how your inside sales teams respond to leads shows a clear pattern in what a rep should do to increase the likelihood of reaching a prospect.
Companies might say they want to prove their “authenticity” by interacting with customers in an more human way over social media. But is authenticity really the goal? And why do they keep messing this up?