Startup marketing plans contain 3 key components: The inputs to the plan (Positioning and Messaging), the tactical work plan, and the results/revenue model.
Is it possible that your marketing strategy is killing your startup? It could be. Here are 4 marketing strategy hacks to try to get your startup unstuck.
As a startup you don’t have enough people or budget to sell to everyone. You need to sell to those special few that are willing to take a chance on you right now. Here’s how to find them.
For startups, it’s important to take into account the differences between new and established markets. The differences will mean you are using different marketing tactics, you will execute those tactics in different ways and the content you produce to support those tactics will be different.
While using an existing product to help describe your own might seem like a great shortcut, it comes with a lot of risk.