I did an interview with Marketing Sherpa on my experience using Social Media Press Releases. They published a case study and in it they talk about 8 steps for putting together a social media release (paraphrased by me): Find out what writers want to write about – the more timely and relevant your release is, [...]
Seth Godin wrote a blog post a week or so ago that has some product management bloggers buzzing. Seth is the master of the teeny weeny blog post, so here’s the whole thing for your reading pleasure: Was Jackson Pollock a good painter? The critics at the time certainly didn’t think so. Twyla Tharp’s London [...]
We’re in the middle of a recession and suddenly all of the smaller companies I’m talking to are concerned about whether or not they should be dropping their prices. The thinking is that in times of tighter budgets, the lowest cost provider has a market advantage. Is that really true? And if it is, are [...]
Ah the holiday season. The decorations! The music! The crazy, stressed-out sprint to the end of the quarter!!! This time of the year always gets me pondering why some people are so amazingly execution-oriented and others, well, let’s just say if these folks were in charge Mussolini probably could have gotten away with a stern [...]
Participating isn’t fun. You know what’s fun? Winning is fun. Telling your friends you won is fun. Being recognized for doing something very well is fun but you know, beating other people who are clearly better than you is really fun too. This time of year there are a lot of awards being handed out. [...]
I think most start-up execs don’t really believe in segmentation. Sure, if I ask for their segmentation they dutifully blow the dust off a fairly nice looking slide that shows what markets they are targeting. Then I look at the customer list and the two things don’t line up whatsoever. The execs know they’re supposed [...]
Nobody likes awards more than I do. I like giving people awards so much that at pretty much every company I have ever worked at I have started some sort of award or recognition program. Why? Because, everyone likes to get an award for pete’s sake, even if the contest is sort of narrow or [...]
I read this post from Gopal Shenoy on 5 Suggestions product managers can adopt in the new year, which got me thinking about my marketing new year’s resolutions. I have 10 of them and here they are: 1. Make this the year you track ROI on everything – Now that we’re trudging through a recession, [...]
I’m back after a break for a couple of weeks to change jobs (more on that in a later post) visit my friends in New York and host a rather large group of folks including 4 kids under the age of 5 at my house of the holidays. I now need a break from my [...]
Traditionally really small software companies have Development, Marketing, Sales and that’s about it (Ok I am generalizing here – there might be a lawyer, a finance person or two, possibly an IT person, work with me on this one, ok?). Once the organization has landed a customer or two, and have started thinking beyond release [...]
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