I am not a Social Media Marketer. I am a Product Marketer. I’ve worked on products where we’ve done a lot of social media related things and others where we have done almost nothing. In my mind, that is perfectly OK. As a marketer however, I think it is essential that I’m participating in social [...]
We all know references are critical to closing deals but most companies don’t get around to actively managing them until the 2 referenceable customers they do have are all yelling “Am I your only crummy reference?! Pick on someone else!!” I launched a customer reference program from the ground up once and it was PAINFUL! [...]
I haven’t had a serious rant on this blog yet so today is the day! Corporate marketers at big companies, you can just ignore this post, it’s not for you. I’m talking to you product marketers at little companies or you folks that own marketing budget for new products at bigger companies. You know who [...]
I spent a couple of days in New York this week with a CIO Customer Advisory Board. The main purpose of the meeting was to get their un-filtered feedback on my company’s strategy and direction. That part of the meeting was confidential of course but I still wanted to share some observations from the meeting [...]
Up until the past year, I’ve been pretty old school about press releases. I spent years at IBM where the “newsworthyness” of releases was hyper-scrutinized and even the availability of a new product wasn’t always deemed newsworthy enough to warrant a release. After a while I became that person who reviewed the release and wrote [...]
Paul Dunay at Buzz Marketing writes a post here pointing to a research paper by Andrew Razeghi from the Kellogg School of Management on Innovating Through Recession. Andrew makes 7 great points in this paper but I love the first one where he states: Listen to the market. It’s quieter when it’s less crowded. Unmet [...]
First of all I have to stay that this week totally stank. It stank like a poopy diaper, like a bag full of used hockey equipment, like a movie with John Travolta that isn’t Pulp Fiction. Yes people this week was *that* bad. One of the reasons this week was so darn smelly was that [...]
I’ve had a lot of branding discussions this week that were spawned from my branding rant earlier. One of the most frequent questions I get is “How do I measure branding?” and then “How much does it cost to do that?” At the bigger companies I have looked at there were two big pillars of [...]
I attended ProductCamp Toronto this past weekend (which was a lot of fun, thanks to everyone who helped organize it) and one of the discussions I participated in was titled “Looking for That Next Billion Dollar Idea.” Well if that doesn’t get you into the room, I’m not sure what does. The discussion was kicked [...]
Seth Godin wrote a post a couple of days back called “Your Brand is Not Your Logo”, where he called the recent re-branding efforts of a couple of big consumer brands “Cluelessness on the half shell”. I couldn’t agree with that more. I wrote a post a while back on product naming and this one [...]
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