Press/Media Pages 101

Part of the magic of getting folks to write about your startup is to make it as easy as possible to pull together a story. Here’s how to create a great startup media kit so that bloggers and reporters don’t have to make up stuff about your company.

Authenticity and Your *&%# Language!

As marketers we sometimes struggle to balance communicating in a way that’s authentic and yet unoffensive. When it comes to communication, like everything else in marketing, it pays to know your audience.

7 Key Elements of a Marketing Plan

You have a product people love and you understand who the people are that love it. Now’s a good time to build a marketing plan. There are 7 key elements of a good marketing plan: Segmentation, Competition, Value, Messaging, Goals and Measures, Tactics and a Timeline.

How to Name Your Startup

Naming your startup is hard! Here are six things to think about when choosing a company name including making sure the name is memorable, findable and differentiated.

How To Get a Better Customer Quote

You’ve got happy customers and you want to show off what they’ve accomplished with your product in you marketing materials, online content and press releases. Here’s how to create a better set of customer quotes and some Good, Boring and Incomprehensible examples!

7 Startup Customer Discovery Questions

Key questions to ask customers at the early stages of a startup when you are identifying the problem to solve, the key features of the solution and the customer segments that are the right fit for the solution.

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