How to Name Your Startup

Naming your startup is hard! Here are six things to think about when choosing a company name including making sure the name is memorable, findable and differentiated.

How To Get a Better Customer Quote

You’ve got happy customers and you want to show off what they’ve accomplished with your product in you marketing materials, online content and press releases. Here’s how to create a better set of customer quotes and some Good, Boring and Incomprehensible examples!

7 Startup Customer Discovery Questions

Key questions to ask customers at the early stages of a startup when you are identifying the problem to solve, the key features of the solution and the customer segments that are the right fit for the solution.

Is Facebook More Important Than Google?

Mark Zuckerberg, Facebook’s founder and CEO made a series of announcements about “Open Graph” which may result in a huge change in the way we experience the internet and a serious threat to Google.

Is Your Marketing Content Worth Receiving?

The marketing content we used to create compared with what we are building now is vastly different. Yesterday’s marketing content was about communicating, today it’s about building things that are useful.

Why Marketers Should Ignore Neuromarketing

I attended a panel on Neuromarketing at SxSW this year. I assumed that only folks doing TV ads for the large companies would be interested in this stuff but at SxSW I heard marketers at smaller companies talking about it which frankly, scared me. I believe that marketers should ignore Neuromarketing (at least for now).

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