A New Marketing Framework

I wanted to construct a framework similar to the Pragmatic Marketing Framework from a purely marketing point of view. This is my marketing framework I’ve built based on my experience and what I’ve seen other smart marketers doing.

Top 5 Reasons Your Marketing Stinks

There are a lot of reasons your marketing might not be smelling like a rose. There’s a saying that when you live in the barn, you can’t smell the pigs. I invite you to poke around your own pen to discover the source of that funky smell coming from your marketing by checking out these five reasons your marketing might stink.

Press/Media Pages 101

Part of the magic of getting folks to write about your startup is to make it as easy as possible to pull together a story. Here’s how to create a great startup media kit so that bloggers and reporters don’t have to make up stuff about your company.

Authenticity and Your *&%# Language!

As marketers we sometimes struggle to balance communicating in a way that’s authentic and yet unoffensive. When it comes to communication, like everything else in marketing, it pays to know your audience.

7 Key Elements of a Marketing Plan

You have a product people love and you understand who the people are that love it. Now’s a good time to build a marketing plan. There are 7 key elements of a good marketing plan: Segmentation, Competition, Value, Messaging, Goals and Measures, Tactics and a Timeline.

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