The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20% . However, many marketing plans are so focused on customer acquisition that they largely ignore customer retention. Here are some ideas to help you kick-start your customer retention marketing.
There are a lot of reasons to have a thoughtful web presence for a startup even before you have an early version of the product. So why don’t more startups have one?
I wanted to construct a framework similar to the Pragmatic Marketing Framework from a purely marketing point of view. This is my marketing framework I’ve built based on my experience and what I’ve seen other smart marketers doing.
There are a lot of reasons your marketing might not be smelling like a rose. There’s a saying that when you live in the barn, you can’t smell the pigs. I invite you to poke around your own pen to discover the source of that funky smell coming from your marketing by checking out these five reasons your marketing might stink.
Part of the magic of getting folks to write about your startup is to make it as easy as possible to pull together a story. Here’s how to create a great startup media kit so that bloggers and reporters don’t have to make up stuff about your company.
As marketers we sometimes struggle to balance communicating in a way that’s authentic and yet unoffensive. When it comes to communication, like everything else in marketing, it pays to know your audience.