Marketing is such a broad term that spans PR, branding, lead generation, messaging, SEO, advertising. It’s easy for startup marketers to get distracted with tasks that don’t contribute to the real goal.
Many startup marketers will immediately jump to deciding which tactics to execute on before they have explored their target customers. In this presentation I talk about why there might be a more systematic way to approaching building a startup marketing plan.
A lot of startups don’t have a documented marketing plan. Here are three good reasons you should have one.
Lessons learned from a social entrepreneur, a discussion on vision vs. market experience, the results of a digital content marketing survey and thoughts on the ideal marketer. Those stories and more in this week’s roundup.
Tips for getting your first 1000 customers, a conversation about marketing and sales alignment, SEO research for a new online business and tips for better listening for content marketers.
Most startup marketing plans are useless static documents. Here’s how to build a marketing plan that’s a dynamic operational blueprint for the marketing team.
A good startup marketing plan is based on understanding customers but that doesn’t mean you won’t be tracking and adjusting a set of assumptions.
Deeply understanding how your prospects move through the buying cycle is really important when structuring a marketing plan that drives customer acquisition. Mapping this process requires an understanding of the stages that a customer moves through from not understanding that they have a problem through to buying, and renewal.
Is a startup with a defined product for a specific market really more valuable than a startup without those things? It depends on what you know about your market.
The skills startups are looking for in a marketing hire are remarkably consistent. These are the skills I hear about the most and how you might easily get them.