Is a startup with a defined product for a specific market really more valuable than a startup without those things? It depends on what you know about your market.
The skills startups are looking for in a marketing hire are remarkably consistent. These are the skills I hear about the most and how you might easily get them.
Prospects are evaluating your solution against alternatives (which may not be products) and communicating how you are better than those alternatives is a key part of great startup marketing.
Startup Marketing tips from an SEO expert, a pair of interesting pricing experiments and great content marketing post that includes a great message matrix. Here’s the best startup marketing reading around the web this week.
Industry analyst firms like Forrester and Gartner Group won’t write about you just because you pay them. You should be happy they don’t.
A lot of startups don’t have a documented marketing plan. Here are three good reasons you should have one.
Lessons learned from a social entrepreneur, a discussion on vision vs. market experience, the results of a digital content marketing survey and thoughts on the ideal marketer. Those stories and more in this week’s roundup.
Tips for getting your first 1000 customers, a conversation about marketing and sales alignment, SEO research for a new online business and tips for better listening for content marketers.
If you tell people something is great and make sure not to talk about any of the risks or downsides of your product people will believe you, right?
The results of an experiment where a hand-drawn doodle outperforms a professionally designed ad. tell us what worked but not necessarily why.