Steve Ballmer states that he wants Microsoft to “Invent everything that’s interesting on the planet.” Is that really a strategy that can work, even for a company the size of Microsoft?
Product marketers need to develop a content plan that includes the creation of web content, blog posts, presentations, links, screencasts, custom collateral, white papers and eBooks.
Why is everyone so in love with 3 word taglines? Before you create one, think hard about your value proposition and messaging.
Pilot projects for enterprise software may have to change as enterprise software becomes more socially-enabled.