Somewhere along the way Infographics have become the web version of shouting “Hey look a rainbow!!” and we look, even though we know most of the time it’s a trick and there isn’t a rainbow there at all.
Culture fit is a big deal when you are hiring, particularly at a startup. Marketers are also notoriously hard to interview. Here are my tips for getting a feel for fit in an interview.
The cliche of creating marketing messages for a fictitious clueless non-technical person isn’t just annoying, it’s dumb.
Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.
Your product is getting great traction with your friends. Now what?
Most startups don’t have an agency helping them get coverage in blogs and publications. Here are some tips based on my experience.
There are so many examples of bad marketing messages out there yet some companies seem to effortlessly create great one. Why is that?
About 8 months ago I started a new gig that’s taken up all of my time and attention from a professional standpoint. The company is not a startup but the project does involve launching a set of new products into a space that is new for the company which is why I was brought on [...]
A launch is a multi-stage event. This is a framework for startup marketers that shows different tactics that can be executed at each stage.
You’re 4 times more likely to close business with an existing customer than a new prospect. Here are 7 ideas for marketers looking to retain customers and drive more sales.