Are startup marketers getting smarter than their big company counterparts? At a time when marketing is rapidly changing, smaller agile companies are adjusting faster.
This presentation is from a startup marketing workshop I gave this week. The deck covers how startup marketers can design a marketing plan and programs in a more strategic and less tactical way to address the 3 root causes of bad marketing.
You might not think you have stories to tell but stories can be found everywhere from current events to hiding in your own customer data.
I have a new role as an Entrepreneur in Residence at Communitech, one of North America’s largest and most exciting Innovation Hubs and Accelerator.
Should connecting emotionally with your customers be your marketing’s top priority? Not on planet startup it isn’t.