Why Your Startup Shouldn’t Hire a Marketer from Microsoft
It’s not the big company marketing folks aren’t smart, they’re just different. Here’s why you might not want to hire one (and some signs it might be OK afterall)
Recent Posts
Marketing Tactics vs. Strategy: Striking a Balance
Startup marketers tend to naturally focus on either strategy or tactics but I think the key to success is striking a balance between the two.
Marketing ROI: 5 Reasons You Aren’t Measuring it
A recent study showed that only 50% of marketers are tracking any sort of metrics to analyze ROI. I bet those 50% have great reasons not to measure results. Here are 5.
See me, hear me (in video and podcasts)
My voice and image are literally all over the web. Read on to find out where you can hear me and see me this month.
CEO’s and Social Media: Opportunity or Threat?
Why do we worry so much about CEO’s and Social Media when we don’t question that they should participate in traditional media?
Startup Messaging and Market Frame of Reference
Large companies can often use shortcuts to describe what they do because customers understand the market segment they are in. Startups have to work harder to establish that frame of reference in the minds of prospects.
Marketing is Dead (long live product marketing)
I gave the keynote talk at ProductCamp Amsterdam last weekend on the changing nature of buying and selling and how Product Marketing can save Marketing from itself.
Startup Marketing 101
I gave a talk on Startup Marketing for Communitech’s Entrepreneur Week. Here’s a copy of the slides.
If Your Message Works, Don’t Tinker With It
Marketers have the urge to change their basic messaging, even when it’s working. It’s an urge we need to fight.
The Dangers of Outsourcing Content Creation
You might be in a position to hire some outside folks to help you create content. Just don’t think it’s going to be too easy.
