A launch is a multi-stage event. This is a framework for startup marketers that shows different tactics that can be executed at each stage.
You’re 4 times more likely to close business with an existing customer than a new prospect. Here are 7 ideas for marketers looking to retain customers and drive more sales.
Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?
Long sales cycles, purchasing teams, politics – selling to enterprises is nothing like selling to consumers. Here are 9 big differences every product marketer should know.
You wouldn’t expect a bunch of research folks could teach you much about selling. You would be dead wrong.
The cliche of creating marketing messages for a fictitious clueless non-technical person isn’t just annoying, it’s dumb.
Armchair marketers think I should be able to just copy what Apple or Facebook or Groupon is doing. Here are some reasons why this doesn’t work.
Your product is getting great traction with your friends. Now what?
Some people think there aren’t any politics inside a startup. Not true. Startups and big companies both have politics, they are just very types of politics.
Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.