Some people think there aren’t any politics inside a startup. Not true. Startups and big companies both have politics, they are just very types of politics.
Most startups I talk to are looking for a “rockstar” head of marketing. Sometimes I think a B player is more what they need.
Most startup marketing folk seem to love taglines. Practically every web page I see has some version of the classic three-word tagline. As a marketer I appreciate the focus on distilling down the essence of what you do to its most simple form. As a human being however, I hate taglines. I’ve written about why [...]
Should you describe your market the same way your competitor’s do or try to come up with new terms that help you to differentiate what you do?
Your market point of view can easily be developed, shared and defined in the pre-launch phase of a startup
Every marketer with a small budget wishes they could have a bigger one. Why is it then that big companies have such boring marketing?
Long sales cycles, purchasing teams, politics – selling to enterprises is nothing like selling to consumers. Here are 9 big differences every product marketer should know.
You wouldn’t expect a bunch of research folks could teach you much about selling. You would be dead wrong.
When well-funded startup Color launched the reaction online ranged from completely predictable to rather surprising. Here are some marketing lessons startups can learn from their launch.
A new study confirms what many marketers already know – that handing over under-developed leads to reps that don’t have the capacity to absorb them is a losers game.