I have a new role as an Entrepreneur in Residence at Communitech, one of North America’s largest and most exciting Innovation Hubs and Accelerator.
Should connecting emotionally with your customers be your marketing’s top priority? Not on planet startup it isn’t.
I have an engineering background, I love metrics, I believe in experiments and I’m not afraid to get my hands dirty on the product side. Does that make me a Growth Hacker? Not so fast you B2B marketer you.
Great marketing is based on a solid understanding of target customers. Here I’ve shared a customer worksheet that I’ve used in the past to help me track what is known and not known about my target buyers that I use as a foundation for building a marketing plan.
I participated in a startup accelerator mentor day yesterday. Here’s my advice from a mentor’s perspective on how startups can make the most of a day like that.