Startup Marketing: A Systems Approach

Many startup marketers will immediately jump to deciding which tactics to execute on before they have explored their target customers. In this presentation I talk about why there might be a more systematic way to approaching building a startup marketing plan.

Modelling the Customer Buying Process

Deeply understanding how your prospects move through the buying cycle is really important when structuring a marketing plan that drives customer acquisition. Mapping this process requires an understanding of the stages that a customer moves through from not understanding that they have a problem through to buying, and renewal.

Page 8 of 42« First...678910...203040...Last »

Subscribe

Join the list and make sure you don't miss any updates!

You have Successfully Subscribed!

Social

  • LinkedIn
  • SlideShare