Lessons learned from a social entrepreneur, a discussion on vision vs. market experience, the results of a digital content marketing survey and thoughts on the ideal marketer. Those stories and more in this week’s roundup.
The skills startups are looking for in a marketing hire are remarkably consistent. These are the skills I hear about the most and how you might easily get them.
Tips for getting your first 1000 customers, a conversation about marketing and sales alignment, SEO research for a new online business and tips for better listening for content marketers.
Prospects are evaluating your solution against alternatives (which may not be products) and communicating how you are better than those alternatives is a key part of great startup marketing.
If you tell people something is great and make sure not to talk about any of the risks or downsides of your product people will believe you, right?
Startup Marketing tips from an SEO expert, a pair of interesting pricing experiments and great content marketing post that includes a great message matrix. Here’s the best startup marketing reading around the web this week.