Services

For Startups Looking for Strategic Marketing Advice and Expertise

As an independent consultant I provide strategic marketing advice to small and mid-sized technology companies. I specialize in market strategy, messaging, go to market planning and product launches.  My services are highly tailored to meet the needs of individual companies.  Examples of the services I provide include:

Product Launch Planning – Development of a launch strategy, objectives and measurements. Delivery of a complete launch operations plan including itemized, shedule of deliverables for pre-launch, launch and post-launch.

Development of a 6-12 Month Marketing Plan – Development of a detailed set of short, medium and long range marketing objectives based on the company’s strategy and business plan.  Delivery of a detailed marketing plan that includes schedule of deliverables, owners, work effort required, dependencies and risks.

Message Development – Development and delivery of a corporate message document that includes messaging, positioning and value propositions for each target customer group for both the company as well as the offering(s).

Business Plan Development – For very early stage startups I can provide guidance and assistance in creating a formal business plan.

VC Pitch Creation – I can help create a pitch presentation that can be used to sell the value of the company to potential investors.

Market Strategy – Based on research on the current market landscape and trends, work with the management team to develop a strategy for revenue and market share growth.  The strategy will include customer acquisition, business model, channel strategy and competitive strategy.

Social Media Strategy – For companies looking to gain a better understanding of how to best incorporate blogging, FaceBook, Twitter and other social media tools into their marketing practices, I can help create a social media marketing strategy and plan.

Please contact me to learn more about how I can help your startup or drop me a note at AprilDunford at gmail

VersePoint Consulting: For Enterprises Looking for Strategic Advice Related to their Communications Infrastructure

I am also one of the founding consultants at VersePoint.  VersePoint is a team of experienced communications and IT consultants that can provide expert advice to help enterprises future-proof their communications infrastructure.  We provide:

  • A team of very experienced executives with deep domain expertise in communications and IT.
  • An unbiased point of view on the products and solutions offered by vendors.
  • Deep insight into the future of the communications industry and what actions enterprises should take to limit their risk.
  • Access to team of experienced consultants specializing in solving difficult cross-vendor communications problems.

VersePoint Consulting Offerings

Communications Assessment and Architecture Review – In this short-term engagement, we will review your current enterprise communication strategy and determine where the strenths and weaknesses are.  We will asses the risks of the current architecture, the impact of recent market changes (such as vendor mergers, acquisitions or backruptcy) on enterprise-critical products and services and what actions should be taken to reduce risk in the future.

Custom Consultations – We can help enterprises struggling with a particular purchase decision, migrating from one technology to another, or dealing with the possible ramifications of a major technology shift in the industry.  This is a custom-built offering where we will work with your team to determine the scope and outputs.  We will work with you to design an offering that provides you with the knowledge and insight you need to move forward with minimal risk to your budgets.

Please contact VersePoint for a free phone consultation at info@versepoint.com