Services

Rocket Launch Marketing: Product Marketing Expertise

Rocket Launch Marketing provides product marketing expertise to technology companies. We specialize in market strategy, messaging, go to market planning and product launches.  Our services are highly tailored to meet the needs of individual companies.  Examples of the services provided include:

Product Launch Planning – Development of a launch strategy, objectives and measurements. Delivery of a complete launch operations plan including itemized, shedule of deliverables for pre-launch, launch and post-launch.

Development of a 6-12 Month Marketing Plan – Development of a detailed set of short, medium and long range marketing objectives based on the company’s strategy and business plan.  Delivery of a detailed marketing plan that includes schedule of deliverables, owners, work effort required, dependencies and risks.

Message Development – Development and delivery of a corporate message document that includes messaging, positioning and value propositions for each target customer group for both the company as well as the offering(s).

Business Plan Development – For very early stage startups we can provide guidance and assistance in creating a formal business plan.

VC Pitch Creation – We can help create a pitch presentation that can be used to sell the value of the company to potential investors.

Customer Retention Programs – We’ve created and ran several customer advisory boards and other customer retention programs such as awards and loyalty programs to increase customer satisfaction and share of wallet.

Social Media Strategy – For companies looking to gain a better understanding of how to best incorporate blogging, FaceBook, Twitter and other social media tools into their marketing practices, I can help create a social media marketing strategy and plan.

Please contact me to learn more about how we can help your startup or drop me a note at AprilDunford at gmail