Speaking

I speak on Product Marketing, Market Strategy, Startup Marketing, and topics related to Bringing Innovative Technologies to Market.

Recent Talks:

MeshMarketing – Oct. 22, 2009

meshmarketing is a one-day event focused on insights, tools and tactics to help you win customers’ hearts and minds, online. An insightful keynote will lead us into a series of engaging conversations and “show and tell” presentations, as well as in-depth workshops.

I moderated a panel discussion on how Digital, Advertising,and PR agencies differ in their approach to social media.

MeshU – Apr. 6, 2009

meshU is a one-day event of focused workshops on design, development and team management given by those who have earned their stripes in the startup game; people who can talk knowledgeably about everything from interface design to using Amazon’s S3 distributed server network.

I gave a talk called Segmentation, Positioning and Storytelling: How a Smart Market Strategy Can Drive Growth.  The slides I used for this talk can be viewed here.

CNW Breakfast – Mar. 24th, 2009

This event was part of a cross Canada series of breakfast seminars put on by CNW Group.  My talk was called A Skeptic’s Guide to Getting Started with Social Media and focused on how traditional marketers at both small and large companies could get started with social media.  The talk included examples of work I did with IBM, Nortel and several startups.  The slides can be viewed here.